Hello, I’m Joelma, the founder.
Belgium has been my home for many years, and I love it. But Brazil has never stopped being a part of me. Because I believe Brazil is much more than a place. It is a feeling.

A feeling of colour, warmth, joy, freedom, nature, music and connection.
Over the years, I have been involved in organising Brazilian events in Belgium and have stayed closely connected to the Brazilian community. It was in this environment, surrounded by gatherings, music, culture and so many shared stories, that my creativity began to take up more and more space.

Little by little, new ideas started to emerge. In 2019, I began creating my first Baianinhas, handmade Brazilian-inspired dolls, followed by my own designs and illustrations for products such as bottles, tote bags, T-shirts and other everyday items.

And that is how, little by little and quite naturally, Saravá began to take shape.